The first ever promotional film is stop motion animation, jump-cuts from daytime to night-time, and The Beatles playing and later pouring paint over an upright piano.
60's
- The Supremes scored twelve number one hit singles between 1964 and 1969, beginning with "Where Did Our Love Go".
- The Jimi Hendrix Experience release two successful albums during 1967 Are You Experienced and Axis: Bold as Love that innovate both guitar, trio and recording techniques.
- The Bee Gee's release there international debut album 'Bee Gee's 1'st' in 1967
- The Marvelettes scored Motown Record Corporation's first US #1 pop hit, "Please Mr. Postman" in 1961.
70's
TV first aired on the 1st of August 1981, the first video that was played is - Video Killed the Radio Star" by The Buggles
- Early 70's saw a rise in soft/rock, pop/rock
- ABBA were discovered after winning the Eurovison Song Contest
- Indie development - Progressive rock,
- Virgin Media was founded by Richard Branson promoting alternative artists.
80's
- Michael Jackson releases the album Bad, which is the first and only album to have 5 consecutive #1 hits
- John Lennon is murdered outside the Dakota Building in New York City
- MTV First airs
- debut album (Weezer), Oasis (Definiately Maybe)
- "I Don't Want to Miss a Thing" by Aerosmith becomes the first song by a rock band to debut at #1
00's
- Death of Michael Jackson
- Britney Spears sells 23 million copies of 'oops I did it again' and is therefore the best selling artist of the decade
- Noel Gallagher, leaves Oasis after 18 years
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