Next to your chosen genre/s write 3 things you’d expect to see in the music video of a band/artist in that genre.
Pop - (colour, singer, microphone, band, story, instruments)
Punk - (angry faces, expressions, tight trousers, people, instruments, skateboard x2, the band x3, politics)
Rock - (epic guitar solo, people, dark rooms, random + funny objects, the band x2, narrative, dramatic storyline, guitar, dark lighting, fast editing performance based)
Classical - (instruments, singer in a fancy dress/ suit, violin
Metal - (breakdown, head banging, dark, objects, animals, devils)
Indie - (cool, funky riffs, tight trousers, moody colours, random, metaphors, aggressive actors, bass x2)
Jazz - (enchained awesomeness)
R&B - (artist, dancer, girls)
*Pop,rock,metal and punk - (blood, money, guns, drugs
What’s the most memorable music video you’ve ever watched? What made it memorable?
David Guetta + Rihanna: who’s that chick - The Bright colors
Elbows - One Day like this-- because it shows how you can add simple joy to a boring job
Parkway drive - Karma- because it shows the band doing flips and trips while surfing
Lady gaga - Cause shes dressed as a man
Queen -bohemian rhapsody - the faces
Leave before the lights come on ……
…… People in it
Ed sheran -A team - Contradicting mood to music
Fat boy slim - weapon of choice - Christpoher walkin dancing round in an empty office building
Travis - coming around - the video is really sad because he’s an egg
Massive attack: tear drop - eerie feeling created by the video being about a foetus singing inside a stomach
Aha – Take on me ….
Beyonce - sweet dreams ….
Black Veil Bride – legacy …..
Nine Inch Nails – closer ……
Take that the flood the way the relationship between the lyrics and music is represented
In your opinion, how important is a music video to your perception of the band/artists? Does it impact on whether you’d actually buy the song or not?
(most said wouldn’t impact on whether they would buy the song or not)
Not really, its about the music the video is an added extra 8
A little bit, not that much x3
Very important x7 (impacts on imagery, change opinion of band if it’s a bad video,change opinion of song, see song
What things put you off a music video? (e.g when they use black and white lighting, when the
artist/ people in the video are dressed in a certain way)
When rappers show off how big they think they are (like being surrounded by fit women ),
Club scenes, boring people dancing around, naked people, nice things, contrapuntal music to video,
chavs, no individuality, really slow paced videos, objectifying women, cher Lloyd, olly murs, too much
footage of the band performing x3, cheesy narrative
What would you expect to see in the music video of an alternative rock band?
Guitars , instruments, basic story x3 , the band x5 (performing x3)
Something not mainstream cause they’re too cool for that
Girls
Flashing images
Blood, money, guns, drugs
Dramatic scenery
Variety of rock related images
Tattoos, emo, Goths,
Performance, concept
A crowd
Something random, moody colours, edgy, aggressive x2
Which of these do you feel are the most important aspects to include/ focus on in order to create
a good/captivating music video for an alternative rock band?
- Varied/ interesting Locations 9
- An overall concept that makes you think 5
- How good the band/people in the video look. 9
- Metaphors (e.g. bread to mean money) 4
- Humor 10
- Surrealism (i.e. having situations that we wouldn’t see in every day life) 12
- realism (making it as realistic as possible) 5
- Portraying the actual idea behind the song in a physical form (e.g. in a nickel back video they show the idea of our of time on earth slowly running out by showing a watch hovering above a persons head, counting down how long they had left to live) 6
- Dramatic, low key lighting 5
- Bright, vibrant lighting 4
- Black and white lighting 4
- The use of special effects 4
- Fast paced editing 7
- Slow motion 4
- A variety of images 10
- A variety of Camera angles/ movements 14
- Having a music video that contradicts the lyrics 8
- Having a music video that compliments/ reflects the lyrics 1
- Having a music video that contradicts the mood of the song (e.g Ed Sheeran A team) 7
- Having a music video that compliments the mood of the song (e.g Celo Green forget you) 12
Deep artistic picture, conceptual
Something not mainstream e.g a unicorn galloping over rainbows, while it paints Marios house while Nyan cat jumps over a blue sun.
Black x2 , purple
Picture that is relevant to the band
The band x7 (looking like demons x1, jumping style like busted , standing there looking cool)
Blood, money, guns, drugs, tattoos, instruments, random, images related to name of album, title, evil imagery x2, aggression
We conducted our audience research by asking random people to ensure we had valid results
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