Evaluation Q1- In what ways does your media product use, develop, challenge forms and conventions of real media products?

Developing,  using and challenging pre-existing media products is vital, we found it easier to appeal to our target audience by looking at media products that already exist, helped us create our media products (CD cover and insert, Magazine poster and music video).

Our Music video is narrative based which challenges most pop punk bands music videos as most usually a combination of narrative and performance base, however  we decided not to include the band in the video because we felt it would distract the audience away from the narrative. for example the Boys like girls video for Hero/Heroine is a combination of narrative and performance based and the same with All Time Low's Time bomb. We felt it was a good idea to challenge the idea of a mixed music video, as it is extremely rare. Usually the pop punk genre have a deep meaning theme to there narrative based side of footage, we decided to develop this as usually its a romance theme, so we decided to associate with our lyrics and keep it relevant. like most pop/punk bands the imagery is usually dark bright colours are almost always avoided so we decided to use that aspect of existing media products also in almost every music video for a punk/pop band there is a running scene.

The CD cover and insert for us was again challenging the rule of thirds and the typical iconic images you see on band CD covers and Albums normally with pop/punk bands the band is the key feature they are shown so that people can recognise who they are, additionally the band usually have there name on the cover, in large writing so that people know in an instant who they are. We kind of wanted to deter away from the convention and make our band name smaller and have the imagery from the music video on our cover to make people pick it up and look at it. which is the same with our poster.

although we didn't use any hybridity in our music video because we didn't mix any of the narrative with performance or concept based footage. I still think the narrative was enough and the way we portrayed  the emotions through the narrative were in relation to the lyrics.

Inter-textual references I feel were used by the stereo-typical view of liars and teenagers, and how everything feels like the end of the world, I think that relates slightly to Buffy the vampire slayer, who is a teenage girl, and although shes a hero in a way she still when it comes down to it is just a teenage girl, and shes in love, and someone lies to her it all feels like the end of the world and she wants to run away. which in a certain way links to our music video.